01
The founding story
In his words
Pending: the founder’s answer to why build a closed system when the industry had worked with open stages for decades. Two to four paragraphs from the interview.
Pending: this is the page where his voice replaces the brand voice. Keep his sentences, his order, his emphasis.
Pending: founder name, background and photograph
02
The Alpstein team
Key scientific and quality roles as they exist. If the team is small, the page says so plainly. Small and precise reads better than padded.
Pending: team roles and names
Named for the Alpstein massif in Appenzell
The Alpstein is a limestone massif in the Appenzell Alps of north-eastern Switzerland. The name places the company where every batch is checked and released, so nothing else on the site has to.